Tillmann Kühn

GrowthCRMDashboards

15+ years turning data and AI into measurable business impact — for global brands and startups alike.

Book a callSee the work
02

Brands I have worked for

  • Dior
  • LVMH
  • McDonald's
  • NIVEA
  • Continental
  • Lufthansa
  • Publicis
  • Louis Vuitton
  • Nissan
  • Niterra
  • Michelin
  • Douglas
  • Puma
  • DDB
  • Ford
  • Beiersdorf
  • STIHL
  • Saatchi & Saatchi
  • Optimedia

With over 15 years of experience fueling growth for startups and global brands alike, I specialize in harnessing data and AI to deliver measurable business impact, optimize marketing investments, and align campaigns with strategic goals for rapid, tangible results.

Successful projects
56
Languages: EN · FR · DE
3
Satisfied customers
24
04

How I may help your business

S01

AI driven Growth Leadership

  • Team building
  • Integrated campaigns
  • Budget optimization

Scaling brands, I excel at building high-performing teams to drive growth across markets and channels. My leadership blends strategic vision, data-driven decisions, and hands-on execution to align campaigns with business goals. I have a proven track record in executing integrated campaigns, CRM automation, engagement, and budget optimization. Known for a customer-centric approach, I inspire innovation and deliver measurable results in market expansion, retention, and rebranding. Fluent in English, French, and German, I thrive in dynamic, multicultural environments, driving business transformation through marketing.

S02

CRM + Automation

  • Braze
  • HubSpot
  • Lifecycle value

I specialize in maximizing customer lifecycle value by connecting the dots across your CRM ecosystem, from analyzing performance across channels to defining strategic action points and executing customer-centric campaigns. Whether you need a comprehensive data driven CRM strategy or hands-on support with day-to-day optimization, I bring a deep understanding of how to drive results across all touchpoints.

As a certified Braze expert, I’ve successfully implemented multiple CRM frameworks tailored to business needs. I value HubSpot for its unmatched flexibility, extensive API capabilities, and powerful knowledge base—all built around a core vision of fostering a truly customer-focused mindset across the organization. I also enjoy working with Braze to create meaningful, data-driven engagement and build real, two-way conversations with customers.

S03

Data + Analytics

  • KPI design
  • Dashboards
  • Automated reporting

I leverage advanced analytics and reporting to unlock actionable insights and inform smarter marketing decisions. Skilled in translating complex data into clear, impactful dashboards, I empower teams to monitor campaign performance in real-time and identify opportunities for optimization. My experience spans end-to-end measurement, from defining relevant KPIs to automating reports and uncovering trends that drive business growth. With a deep understanding of AI-driven tools and data ecosystems, I ensure marketing initiatives are grounded in evidence, fostering continuous improvement and delivering measurable impact.

05

Projects I loved

@ NIUS

Registration & Paywall

I implemented the registration flows and paywall, then structured the product and CRM side around them — so subscription conversion and retention could scale cleanly.

146%+Monthly subscriptions
@ Track

McDonald's CRM Programm

I was running the 1:1 communication for McDonald’s. Newsletters with over 40% open rate… I was lovin’ it!

42%+Newsletter open rate
@ DDB

Lufthansa rebranding

I was launching the new Lufthansa Brand Design (BTL Campaign)… over 3 minutes user interaction on LP is not so bad isn’t it?

3min+User interaction on LP
@ circulee

Growth engine reboot

I reshaped the paid campaigns and rebuilt the HubSpot-powered funnel underneath them — turning scattered spend into a predictable B2B growth engine.

53%Lower CAC
06

Solutions for You

  • 01

    Interim Management

    I step in for a defined period with hands-on leadership, I stabilize operations, drive key initiatives, deliver measurable results, and ensure smooth knowledge transfer for your team’s long-term success.

  • 02

    Growth Consultancy

    Tailored GTM strategy to get you first 100 customers. Buyer personas, building strong acquisition channels and CRM. I’ll help you build a growth engine that delivers results.

  • 03

    CRM Expert

    Certified Braze expert and long-time HubSpot advocate. I audit your lifecycle, fix the flows that quietly leak revenue, and hand back a CRM setup your team can actually run — segmentation, triggers and reporting included.

  • 04

    Dashboards

    Tailor-made dashboards built in days, not months. Performance, SEO and growth views wired to the KPIs that actually move your business — keep the code and run it yourself, or let me host it.

    GoDashly.com(opens in a new tab)
  • 05

    AI Empowerment Program

    I will help your team to find the right setup to catch-up with productive and owned marketing execution. Powered by proven AI implementation concepts… until speed is back.

    fymos.ai(opens in a new tab)
  • 06

    1:1 Consultations

    As a leader you need sparring but nobody around that can understand the problems you want to tackle. Let’s have a chat (one shot or regular) so I can support you w/ my experience.

07

What do people say about me

  • Tillmann joined our team as an interim manager to guide and implement a change process. At the time, our team was not a high-performing unit. He restructured the team, comprehensively revised our marketing strategy, and contributed his expertise to the development of our CRM strategy. Additionally, he took on the responsibility of onboarding new team members.
    Tim SeewösterCEOBerlin
  • Working with Tillman has been an amazing experience — he has a vast experience in marketing and CRM strategy combined with a ‘get-it-done’ attitude and ability to work as a team as well as independently. A true marketing professional!
    Miji SarwonoGrowth Strategist | Creator & Affiliate Marketing ExpertSingapore
  • I had the pleasure of working together with Tillmann for over a year. He is everything you would be looking for in a client service director as well as an outstanding team player. We managed several clients together, not only successfully but always with a lot of fun. Handling client relations, keeping calm in challenging times while always keeping a good mood and protecting the team — he makes a rewarding lead that you will miss enormously as soon as you don’t have him anymore.
    Kristina BonitzManaging Founder, Serotonin | Strategic reinventionHamburg
  • His passion is infectious and his dedication to his clients and team members doesn’t fail. There aren’t any obstacles that Tillmann doesn’t hesitate to remove for his team and his clients. His management style allows for a collaborative and amiable working environment.
    Tony GandíaVice President, Executive Client PartnerParis
  • Tillmann is one of those rare managers who also naturally serves as an inspiring mentor for the whole staff. Tillmann exhibits strong interpersonal skills and a unique capacity for empathy. These qualities most notably translate in his ability to motivate a team to care about its project and be invested in the project’s success. He steps in to diffuse tension and induce compromising. Though he’s never one to draw attention to himself, Tillmann’s positive attitude and the respect others feel toward him are palpable.
    Cherif HennaouiLead Salesforce Marketing CloudParis
  • I had the pleasure of working with Tillman while he managed the LVMH digital business at ZenithOptimedia. His unique combination of a no-fail attitude coupled with his creative experience from Razorfish, enabled us to create out-of-the-box digital campaigns for his LVMH clients. I hope we have a chance to collaborate again in the future.
    Adrian MaEcommerce | Digital Marketing | Web3Hong Kong
  • It was a great experience to work with Tillmann. He knows how to motivate his team and to drive each team member in order to reach a common goal. Tillman’s full involvement and positive mindset was always appreciated by his team, third parties and customers. His 360 digital vision and strategic thinking is making him a real asset for any company looking for a senior digital marketing specialist and a manager acting in a global environment.
    Gülcan CoskunFreelance ConsultantBerlin
  • Tillmann était, au sein de la société LeGuide.com, un manager charismatique et mobilisateur, sachant encadrer, gérer et motiver son équipe, perspicace et expérimenté.
    Yvonnig GuéganParis
  • Tillmann Kühn has been a great Client Partner for Nissan Center Europe and I recommend him highly to any company looking for a real leader in Digital Marketing. It is simply a pleasure to work with Tillmann, his professional manner, his know how, his language skills, his dependability and personality all combine into a package which is hard to beat. I look forward to working with Tillmann again and would do so in a heartbeat.
    Mark CoxGlobal Marketing & Communications LeaderTyrol

01 / 09

08

Writing

Notes from the work

Marketing15 Sept 2026

AI Search Is Pulling Budget Back to Owned Media

For a decade the website was a brochure and the real work happened on rented platforms. AI search quietly reversed that. The site is becoming the corpus machines read, and that changes where the next marketing dollar should go.

5 min read
Marketing04 Aug 2026

AI Won't Fix a Broken Marketing Operation

AI compounds whatever operating model you already have. If that model is sound, the gains are real and large. If it is broken, you have bought a faster way to produce the wrong work.

4 min read
Analytics14 Jul 2026

Most Marketing Dashboards Answer Questions Nobody Asked

Dashboards get built from the data outwards, when they should be built from the decision backwards. Here is what changes when you invert it.

5 min read
All writing
09

Questions people ask

  • What kind of consultant is Tillmann Kühn?

    Tillmann Kühn is a freelance growth, CRM and analytics consultant based in Berlin, with 15+ years turning data and AI into measurable business impact for both global brands and startups. Engagements span growth leadership, CRM and marketing automation, and dashboards.

  • What engagement models are available?

    Six ways to work together: interim management, growth consultancy, CRM expertise, tailor-made dashboards, an AI empowerment program for teams, and 1:1 consultations — one-shot or on a regular basis. Engagements can be a defined-period interim role or focused project support.

  • Should I use Braze or HubSpot for CRM?

    Both are excellent, and the right choice depends on your setup. Tillmann is a certified Braze expert and uses it for data-driven, two-way customer engagement. He values HubSpot for its flexibility, extensive API and knowledge base, especially when the goal is a customer-focused mindset across the whole organization. A CRM audit is the fastest way to decide.

  • How quickly can a dashboard be built?

    Tailor-made performance, SEO and growth dashboards are built in days, not months — wired to the KPIs that actually move your business. You can keep the code and run it yourself, or have it hosted for you.

  • Can Tillmann step in as an interim or fractional marketing lead?

    Yes. Interim management is a core offering: stepping in for a defined period with hands-on leadership to stabilize operations, drive key initiatives, deliver measurable results, and ensure a smooth knowledge transfer to your team.

  • Which languages and locations do you work in?

    Tillmann works in English, French and German, is based in Berlin, Germany, and serves clients across Germany and Europe. He thrives in dynamic, multicultural, remote-friendly environments.

  • How is AI used in these engagements?

    AI is used to turn data into measurable impact — from AI-driven growth leadership and CRM automation to analytics that ground marketing decisions in evidence. The AI Empowerment Program helps teams find the right setup to catch up on productive, owned marketing execution.

Let’s talk.

Whether you need an interim lead, a growth engine built from scratch, or a sparring partner for the hard calls — start with a conversation.

Book a callhello@tillmann24.com
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